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The scent of sweet citrus and cool mint fills the air of a
Southern California kitchen. A woman squeezes past a young girl sorting
rose petals to pour an amber liquid from a steaming pot. This kitchen in
Huntington Beach, California was the location of Primal Elements in 1993.
Today, things have changed. With over 40 employees, Primal Elements has
moved out of the kitchen and into a 25,000-square-foot facility, but
continues to use the same hand-made process to create Primal Elements
Handmade Vegetable Glycerin Soaps.
Primal Elements was born out of a need. Faith and Scott Freeman,
founders of Primal Elements, initially owned a bath, body and aromatherapy
shop in Belmont Shore, CA. In 1993, due to the difficulty of obtaining
unique soaps for their store, they started designing creative handmade
soaps in a class of their own.
Also developed was the concept of Soap-by-the-Inch, which personalizes
the shopping experience for the customer. It allows hands-on interaction
between the retailer and the client by hand-slicing and wrapping each
individual bar.
In 1999, Primal Elements expanded its product base to include the home
and personal fragrance market. Contained in clear glass vessels, Color
Bowl have revolutionized the candle industry. Our patented Parage
technology, a special blend of wax and translucent gel pieces, results in
a spectacular design that produces a stained glass effect with an
increased burn time.
Since its inception in 1993, the Primal Elements line has expanded,
reaching around the world in all facets of the Bath, Body and Fragrance
market.
The dedicated efforts of Faith and Scott Freeman were honored June
2000, as they received the Ernst and Young Entrepreneur of the Year award.
This award recognizes the successful efforts of individuals launching
their own business venture. The husband-and-wife team's entrepreneurial
leadership has enabled Primal Elements to become the trend-setting
manufacturer it is today and the innovator of tomorrow.
"The folks at Primal Elements make their soap from pure vegetable
glycerin, creating scents (and looks) that Dial only dreams of." GQ
Magazine, December 2002
"Innovative Huntington Beach, CA-based candle and soap company
Primal Elements is never one to follow in the footsteps of others."
Happi Magazine, September 2002
"Any boss would appreciate a decorative, soothing, sweet-smelling
Primal Desire candle from Primal Elements." Working Mother Magazine,
January 2001
"It's tough to stay somber when you're washing up with a bar of
glycerin soap that's decorated with two bright red lips and has the
fragrance of champagne and strawberries." Spa Magazine, June 2001
"Rugs to Riches shop owner Leslie Meilman says she can't figure
out if more people keep the soap or give it away as a gift. But once
they're hooked, they keep coming back" The Washington Post, April
2000
Primal Elements is dedicated to providing the highest quality bath and
skin care products. Primal Elements bath and skin care products have
evolved from the revitalizing benefits of aromatherapy, hydrotherapy, and
botanical infusions. Primal Elements is committed to protecting our
environment and using renewable resources. Primal Elements bath and body
care products are high quality, effective, and are based on caring, sound
environmental practices. Our products are not tested on animals and
contain no animal ingredients. Pure essential oils and natural botanicals
are replenishable resources. We package in recyclable containers and
encourage our customers to reuse or recycle our containers. Primal
Elements encourages feedback from our clientele. We are always open to
your suggestions to help us develop and refine our unique product line.
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